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May 09, 2007

Wilson #1 in TENNIS


Wilson Racquet Sports has continued to grow its market share in 2007 to continue its leadership as the #1 racket brand.
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According to the latest year to date (SMS) survey, Wilson’s market share has increased to over a 31% unit share of performance rackets in 2007 with 7 of the Top 12 selling rackets ytd 2007 in dollar sales as well. SMS shows that Wilson continues to lead in the following areas for 2007:
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#1 in Unit Sales
#1 in Unit Share
#1 in Dollar Sales
#1 in Dollar Share
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In addition, Wilson’s [K]Six.One 95 is the #1 selling new racket for combined head sizes, that began shipping in 2007. Wilson also had 4 of the Top 7 “Hot New Rackets,” a notable distinction, as this list measures the impact of new models that have only been shipping over the last 12 months. These numbers reflect how [K]Factor has impacted Wilson’s strong growth, the numbers also show the strength of nCode, with Wilson now having a 36.9% unit market share in rackets selling between $100 - $149US, where nCode is primarily positioned.
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Wilson is also the #1 tennis brand globally in market share, with Europe and Asia also reflecting strong growth behind [K]Factor. In Japan, the second largest tennis market behind the USA, Wilson is also #1 in share in both units and dollars, and the [K]Six.One 95 is the top selling racket to date for 2007.
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(Yano data, Jan/Feb. 2007).

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